For small and mid-sized businesses — one person, start to finish
Plenty of websites get launched. Far fewer can tell you whether they are working. I build the site, the search structure and the tracking as one piece of work — so you can see which pages, campaigns and clicks actually produce enquiries.
None of these are unusual. Most businesses arrive with three or four of them at once.
The site was built years ago and nobody has touched it since.
It still works, mostly. But it is slow on a phone, the plugins are out of date, and editing anything feels risky — so nothing gets edited.
Competitors show up in search and you do not.
Usually structural: pages that do not match what people search for, headings that say nothing, and a site Google has to guess its way through.
Money is going into ads with no reliable way to tell what came back.
The ad platform reports conversions. The inbox tells a different story. Nobody can explain the gap, so the budget decision is a guess.
Analytics is installed, but nobody looks at it.
Sessions and bounce rate do not answer a business question. What matters is which page produced an enquiry, and that is usually not being recorded at all.
Whoever built it has moved on.
There is no one to ask when something breaks, and no record of how it was set up. Small changes turn into a project.
Four stages of the same job. They are sold separately because not everyone needs all four, but they are designed to connect — which is the part that usually goes missing.
fast, maintainable, yours
A site that loads quickly, works properly on a phone, and can be edited later without breaking. No page builder bloat.
structured so it can be read
Pages mapped to what people actually search for, with the technical foundations — crawlability, structure, speed — done first rather than bolted on.
tested, not assumed
Analytics and tag management set up so that a form submission, a call and a WhatsApp message each register once, correctly, with the source attached.
enquiries, not impressions
Pages and campaigns judged on enquiries you can verify — then changed based on where people actually stop.
A tracked event is a signal your site recorded. A confirmed lead is a real enquiry sitting in your inbox. They will never match exactly, and any reporting that pretends otherwise is hiding something. Both numbers get reported separately.
from NZ$1,495
Business websites and redesigns built on WordPress without a page builder, so the site stays fast and stays editable. Ecommerce where you are selling, custom functionality where an off-the-shelf plugin will not do it properly.
foundations from NZ$495 · ongoing from NZ$695/mo
Technical and on-page work: making the site crawlable, structuring pages around real search intent, and reporting against enquiries rather than rankings. No ranking guarantees, because nobody can honestly offer one.
quoted by scope
The part most often done badly, and the reason a lot of people get in touch. GA4 and Tag Manager configured properly, form and call tracking that fires once on genuine success, Meta Pixel and Conversions API deduplicated against each other, and every event tested before handover.
setup from NZ$495 · management from NZ$595/mo
Setup and ongoing management are separate, because they are separate jobs. Setup covers account configuration, Pixel, events, Conversions API, campaign structure and audiences — then the tracking is validated before a dollar is spent. Ad spend goes directly to Meta.
from NZ$79/month
Updates, backups, security checks, uptime monitoring and performance health, with a written log each month of what was actually done. Hosting is not included — it stays in your name, with your provider.
Case studies are published once the client has agreed to be named and shown. Until then, here is the shape of the work rather than an approximation of it.
A site that looks fine and produces nothing.
Pages that do not match what anyone searches for, no conversion tracking, and no way to tell which half of the marketing budget is working.
A store that gets slower as the catalogue grows.
Page builder overhead multiplied across every product URL, and image handling nobody ever set up.
Ad spend with reporting nobody trusts.
Conversions firing on button clicks, browser and server events counted twice, and phone enquiries not recorded at all.
The page, the markup, the tags and the campaigns pointing at them. When something is not converting, there is no handoff gap to hide in — one person can trace it end to end.
Measurement gets set up during the build rather than months later by somebody who cannot edit the site. That is the difference between knowing what works and guessing.
You get a written scope and a fixed price. Fixed price does not mean unlimited revisions — the rounds are agreed up front, and anything outside scope is quoted before it starts.
No account manager relaying questions to a developer. The trade-off is honest: capacity is limited and projects run in scheduled slots.
Custom WordPress, integrations, migrations and malware recovery are handled directly rather than passed down a chain until the detail is lost.
Care plans exist so there is someone to call in month seven. Optional, month to month, and priced so it is not a trap.
Six stages. Timeframes depend on scope and how fast content comes back, and you will be given a real estimate before anything is signed.
01
A call about what the business does, where enquiries come from now, and what is not working. No pitch deck.
02
A written scope with a fixed price, the revision rounds, what is excluded, and which third-party costs you pay directly.
03
Design and development, reviewed in stages rather than revealed at the end. You see it as it comes together.
04
Analytics, tag manager and conversion tracking set up and tested with real submissions before launch, not after.
05
Go live, Search Console submitted, a full crawl run, and a check that the site is actually indexable in production.
06
Once real data exists, fix what the data shows — the page people leave, the step in the form where they stop.
Most competitors make you ask. These are the entry points; the full page sets out what each one includes and what it does not.
most projects start here
search and paid
after launch
Month to month, no lock-in. Business Care includes a monthly allowance for small changes.
Domain, hosting, premium plugin and theme licences, booking software, email platforms and ad spend are third-party costs paid by you, listed separately on every proposal. Ongoing SEO covers technical and on-page work — not large-scale link building or content production.
See full pricing and scopeWebsites start from NZ$1,495 for a Starter site and NZ$2,495 for a Business site. Ecommerce builds start at NZ$4,495. Every project is quoted at a fixed price against a written scope, so the number you are given is the number you pay unless you ask for something outside that scope.
Design and build, mobile-first layout, on-page SEO structure, a working contact form, and Google Analytics 4 and Tag Manager installed and tested. Copywriting beyond guidance, photography and ongoing SEO are quoted separately.
Yes. Most work is for New Zealand and Australian businesses, and some clients are further afield. Everything is handled remotely, with calls scheduled to suit your time zone.
Yes. Migrations cover the move itself, redirects for changed URLs, preserving email through the DNS change, and post-move checks for broken links and indexing problems. Migrations are quoted per project.
Yes, and it is the part of this work I am most often brought in for on its own. That means Google Analytics 4, Google Tag Manager, form submissions, phone and WhatsApp clicks, key events, Google Ads conversion import, and Meta Pixel with the Conversions API where appropriate.
It also means testing. Every event is checked with a real submission before handover, so you are not taking my word for it.
Setup and ongoing management are two separate services. Setup starts at NZ$495 and covers account configuration, Pixel, events, Conversions API, campaign structure and tracking validation. Ongoing management starts at NZ$595 per month. Ad spend is paid directly to Meta and is separate from either.
The site is submitted to Search Console, tracking is verified with live test submissions, and a crawl is run to catch anything broken. After that you can take it from there yourself or move onto a care plan — there is no obligation either way.
Yes. Essential Care is NZ$79 per month and Business Care is NZ$149 per month, covering updates, backups, security checks, uptime monitoring and support. Business Care adds a monthly allowance for small changes. No lock-in contract.
No. Domain, hosting, premium plugin or theme licences, booking software, email platforms and ad spend are third-party costs paid by you. They are listed separately on every proposal so you can see exactly what goes to me and what goes elsewhere.
Hosting stays in your name. If something goes wrong between us, you keep control of it.
A short description of the business and what is not working is enough to start. You will get a straight answer about whether I can help, what it would involve, and roughly what it costs.